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Welcome to the Food-by-Mail Industry Update
page.
Here's where to get the latest scoop on the world
of food-by-mail. Written by Tony Cox, these updates are packed full of
breaking info, solid ideas & advice.
Current Updates:
December 2008 Update
Includes holiday 2008 season-to-date trends as of 12/07/08
Previous Updates:
Early November 2008 Update
Includes holiday 2008 season-to-date trends and suggestions
September 2008 Update
Includes a preseason holiday 2008 checklist
February 2008 Update
Includes mail trends and results from holiday 2007 season
December 2007 Update
Includes holiday 2007 season-to-date trends and last-minute sale drivers November 2007 Update
Includes tips on how to increase conversion rates
Early Holiday 2007 Update
Includes tips on how to generate more online traffic
Late Summer 2007 Update
Includes tips to gearing up for the holiday season
May 2007 Update
Includes tips to surviving the new postage rates
April 2007 Update
Includes holiday 2006 season email industry statistics
Early Winter 2007 Update
Includes mail trends and results from holiday 2006 season
Early January 2007 Update
Includes holiday 2006 season pay per click industry statistics
Mid-Holiday 2006 Update Part 2
Includes late-season promotion and program ideas
Mid-Holiday 2006 Update Part 1
Includes holiday 2006 season-to-date trends and response data
Early Holiday 2006 Update
Includes a checklist of how to get more customers and prospects to visit and revisit your site.
Early Fall 2006 Update
Written by guest columnist Maggie Bayless of ZingTrain - 'Investing in Holiday Training'.
Mid-Summer 2006 Update
Includes on-line marketing 101 advice.
Summer 2006 Update
Includes catalog creative techniques to help put more selling power into your catalog.
Late Spring 2006 Update
Includes a breakdown of how to perform a simple and quick financial review of your mail order food business.
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